A lovingly curated collection of bridal styles & a feels-good atmosphere await you in our beautiful showroom in the old city centre of Aachen.
Our Mission
Since 2017 WHITE CONCEPTS offers a fine selection of exceptional bridal wear to brides. Here you can get to know our team and our passion for everything bridal.
Rooms full of love
Our Bridal Showroom is located in the old city centre of Aachen. We welcome you to enjoy the laid-back atmosphere packed full of love and can’t wait to start our journey: finding the wedding dress of your dreams.
Sarah
Founder
Inspired by my sister’s wedding in 2014 I began my journey into the world of international bridal wear labels and my dream to one day establish WHITE CONCEPTS – a bridal showroom for self empowered bride looking for unconventional bridal wear.
“To me fashion is a way to express emotions and tell stories. At WHITE CONCEPTS. I want to invite you to stay true to yourself with all your unique, wild and moonstruck thoughts – and with your bridal style!”
Ilka
Store Manager
Ilka has been working in fashion for more than 15 years and started working at WHITE CONCEPTS in 2019. She manages the showroom and back office and helps our brides during fittings and beyond.
“To me the most imortant thing while looking for your dream dress is to stay true to yourself and be open to whatever your imagination creates for you at the same time. I encourage our brides to always listen to their own heart and wear the one dress that reflects their personality and makes them feel their most beautiful.”
Deborah
Deborah joined our team in August 2021 and helps our lovely brides during fittings. Her passion for everything bridal reflects in her work at the showroom. Because of her belgian heritage she can also perfectly accomodate to all our french-speaking brides.
Pia
Back Office
Pia helps keep everything organzed in our back office and also supports us with different projects.
Pia is actually a Wedding Planner – get to know more about Pia’s main hustle here: